One afternoon in Beverly Hills a Rolls Royce made a stop on Rodeo Drive.
A woman stepped out of the car.
And was instantly swarmed by a mob of paparazzi.
Camera flashes went off.
Voices everywhere were yelling questions like…
“When’s you next movie coming out?”
“Can you sign an autograph?”
The spectacle was amazing.
Tour Buses and cars slowed down.
Pedestrians passing by started whipping out their smart phones to take videos and snapshots of their own.
Everyone who witnessed the event thought Ellen must have been a celebrity.
Only she wasn’t.
Ellen was just an ordinary woman.
Who paid to have a celebrity experience.
The experience included a Rolls Royce, a crowd of fans, VIP treatment at stores, champagne, paparazzi and souvenir photographs.
She had hired a company that specializes in pop up crowds and paparazzi.
Their specialty is the ability to “cultivate perceptions” or what we would call the illusion of success.
In business, the perception people have of your company is everything.
Good perceptions lead to higher profits.
Bad perceptions can bring about utter ruin.
So it’s important that everything you do reflects well on you.
Especially if you have any type of corporate events that require transporting people from one location to another.
If you make everyone get there on their own you could be perceived as being cheap and uncaring.
But if you hire a beautiful coach buses you’ll be perceived much more favorably.
With coach buses you can guarantee everyone will arrive all at once, on time and in comfort.
And if you want to have a pop up crowd with paparazzi waiting for them when the moment they step off of the coach bus you can do that too.
Imagine how memorable THAT would be to your group.
It would be something they would NEVER forget and re-tell to their friends about for years to come.
It’s a powerful way to take up permanent real estate in the minds of your customers!